is a progressive, energetic and fun company involved in the business of beverage alcohol brand representation as a US Wine Importer. We have great passion for both the art and the craft that go into producing the brands we represent. Our primary focus is to thoroughly understand our brands, our markets and our overall industry so we are able to maximize opportunities for every brand in each distinct market. We also believe it is incumbent upon us to create value for every supplier and distributor who work in partnership with Banks Channel.
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Much of what we are trying to accomplish at Banks Channel can be summarized nicely by the following Hindu proverb:
“There is nothing noble in being superior to some other person. The true nobility is in being superior to your previous self. “