Who We Are
Banks Channel is a progressive, energetic and fun company involved in the business of beverage alcohol brand representation. We have great passion for both the art and the craft that go into producing many of the brands we represent, from the agricultural expertise required to grow world-class vinifera grapes to the meticulous nature of brewing quality beer to the amazing restraint shown by non-interventionist wine-making, etc.
Our primary focus is to thoroughly understand our brands, our markets and our industry so we are able to maximize opportunities for each brand in every distinct market. We also believe it is incumbent upon us to create value for every supplier and for every distributor who work in partnership with Banks Channel. Our business models for creating this value are described under the “Business Regions” heading above.
Much of what we are trying to accomplish at Banks Channel can be summarized very nicely by the following Hindu proverb:
There is nothing noble in being superior to some other person. The true nobility is in being superior to your previous self.
As the sole owner of Banks Channel, my wish is that everyone associated with Banks Channel strives everyday to be a more knowledgeable and effective business person as well as a more caring and involved member of the communities where we work and live.